Milton Keynes Deanery has been an active partner in Christian advertising in Milton Keynes. We have worked with Church.Ads and helped build a network of churches and partners in our city. We have been commended for the number of churches involved, the amount of money raised, and the impact we have had on non-church people.
This reached a peak with the production of professional quality radio adverts in 2017 – recorded in London with the support of a national funding charity.
Our strategy is changing for two big reasons: firstly, the investment in digital communications by the Church of England at national level is resulting in the decline of the ecumenical approach pursued by Church.Ads; secondly, Deanery Synod voted not to prioritise our radio work for the next few years in favour of other projects…
Our Deanery Mission and Pastoral Committee (DMPC) discussed advertising strategies in September. They decided that advertising is best done at local level – although some churches may need support with this. They also felt that cross-city messaging is still worth doing, but may need further thought. They will come back to this at future meetings.
This means that we will not be leading an inter-church advertising campaign this year, but will be encouraging churches to think locally and use helpful resources like #FollowtheStar.
We think this reflects national and cultural shifts, and we hope churches will take advantage of the opportunities they have to reach out.
I hope to run a training session in November.