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Advertising Strategy
Where’s Jesus: Christmas Campaign Report
We put together a campaign based on the theme, “Where’s Jesus?” This was intended to focus on the idea that Jesus can be found in unlikely places, and amongst marginalised people. There was also a tongue-in-cheek link to “Where’s Walley” which we wanted to play with using social media. A grant of £2,000 from the […]
We’re Nearly There – But Not Quite!
For the past few years we’ve run a big radio advertising campaign based around the theme “Christmas Starts with Christ”. You’re probably already aware that this year we’ve made three new radio ads of our own linked to this, focussing on the theme of ‘Where’s Jesus?’, because we want to remind people that Jesus was […]
Where’s Jesus?
Many people today feel left out, or left behind: the gap between rich and poor is widening as austerity bites; refugees and immigrants feel unwelcome; old and young alike feel marginalised; our society is divided, unfair and stacked in favour of the ‘haves’ against the ‘have-nots’… In a time like this it’s more important than […]
Easter Advertising
The group looking at advertising has decided not to run a city-wide advertising campaign for Easter 2017. They will focus their attention on Christmas, and will be starting work on this soon after Easter. Our advertising campaigns have previously included commercial radio and Facebook. We have been investigating a serious advert in the local paper. […]